Grumpy GDPR: Illegitimate interest

The Swedish DPA IMY has really ramped up their game. First ordering controllers to stop using Google Analytics; now Bonnier gets slapped with a SEK 13 million fine for (mis)using their customers' personal data for targeted ads without consent.

And, true or false: "Targeted ads is illegal based on legitimate interest assessment."

This episode's resources:

• IMY: Fel använda kunders personuppgifter för profilering utan samtycke
• Join 💌 Rie's DPO Letters (yes it's free!) to get the updated data diagram